I Run. We Run. They Run . U Run.
Canine Apparel / Visual Identity / Copywriting
December 2023
Creative Lead: Sona Ava
U RunTM is a high-end canine attire label designed for sighthounds and handmade in Antwerp, Belgium. The visual identity derives from the name and revolves around the concept of unconstrained velocity. The logotype captures the dynamic energy of the sighthound's agile stride, translating it into an aesthetic where bold, sweeping typography converges with an intricate, dynamic identity mark.
Symbol Formation
A symplified shape of a canine in motion can be found at the vertical intersection of “u run” initials.
A symplified shape of a canine in motion can be found at the vertical intersection of “u run” initials.
Custom Typography
Uniform heavy italic letters replicate the dynamic nature of the sightound. Juxtaposed with the sharp symbol the logotype conveys a sense of unconstrained direction forward.
Uniform heavy italic letters replicate the dynamic nature of the sightound. Juxtaposed with the sharp symbol the logotype conveys a sense of unconstrained direction forward.
Lockups
Dynamic lockups enable flexible brand application accros various mediums.
Dynamic lockups enable flexible brand application accros various mediums.
Visual Identity Applications
Brand elements seamlessly integrate into packaging and apparel details.
Socials
Soft film photography hues capture sighthounds in motion. Overlayed with concise bold taglines, the visuals invite viewers to explore comfy and authentic canine streetwear.
Soft film photography hues capture sighthounds in motion. Overlayed with concise bold taglines, the visuals invite viewers to explore comfy and authentic canine streetwear.
